Sense-making in business markets – the interplay between cognition, action and outcomes

Daniela Corsaro, Lars Gunnar Mattsson, Carla Ramos

Risultato della ricerca: Contributo in rivistaEditoriale in rivista / quotidiano

22 Citazioni (Scopus)

Abstract

Business markets are characterized by interdependences between business actors. How these actors make sense of such interdependencies is a matter of both theoretical and practical importance. Research on cognitive foundations for competition in business markets, based on organization and strategic management, has evolved considerably since the 1980s. Also, researchers on business markets that are based on marketing and adopt a network perspective, have become increasingly interested in cognition and sense-making over the last two decades. The concepts network pictures and network understanding have been in focus for this research, which has resulted in a demand for improved clarity of the interplay between cognition, action and outcome, as well as for a stronger integration between parallel research developments from related disciplines and research approaches. A better understanding of how individual and collective views are developed is also required. This Special Issue, originated in the network perspective of business markets, is aimed to address these issues.
Lingua originaleEnglish
pagine (da-a)4-11
Numero di pagine8
RivistaIndustrial Marketing Management
DOI
Stato di pubblicazionePubblicato - 2015

Keywords

  • Business markets
  • Business networks
  • Collective view
  • Multi-disciplinary
  • market practice

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