Ripensare il rapporto tra media e generazioni: concetti, indicatori, modelli

This article aims to present some ideas about the relation between “media” and “generations”. The main questions are: firstly, whether (and how) media take part in the construction of generational identities; secondly, whether (and how) generational belonging affects media usage and sense-making in the everyday practices of media consumption; finally, what the differences introduced by ICTs in this relation between “media” and “generations” are. After the proposal of a model of the generation-building process based on a definition of “generation” in agreement with a review of the sociological literature, the article describes the roles played by the media in this model and in different theoretical approaches.