Reversing Heritage Destruction Through Digital Technology: The Rekrei Project

Massi Marta; Alfredo D'Angelo

doi:10.1007/978-3-030-36107-5_6

Reversing Heritage Destruction Through Digital Technology: The Rekrei Project

Massi Marta^*
, Alfredo D'Angelo

^*Autore corrispondente per questo lavoro

Risultato della ricerca: Contributo in libro › Capitolo

Abstract

Digital technology has paved theway to a progressive disintermediation in many industries including the arts and cultural sector. This chapter examines the role of digital technology as ameans to reclaim the heritage that is being lost or destroyed, by illustrating the entrepreneurial case of Rekrei. Building on the disintermediation and value cocreation literatures, this chapter highlights how digital technology can change the way heritage is funded, produced and consumed, by enhancing customer participation and value co-creation. Managerial and policy implications emerged from this research.

Lingua originale	Inglese
Titolo della pubblicazione ospite	Rediscovering Heritage Through Technology
Editore	Springer, Cham
Pagine	109-122
Numero di pagine	14
Volume	859
ISBN (stampa)	978-3-030-36106-8
DOI	https://doi.org/10.1007/978-3-030-36107-5_6
Stato di pubblicazione	Pubblicato - 2020

All Science Journal Classification (ASJC) codes

Intelligenza Artificiale

Keywords

Consumer co-creation
Digital technology
Heritage

Accesso al documento

10.1007/978-3-030-36107-5_6

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Reversing Heritage Destruction Through Digital Technology: The Rekrei Project

Abstract

All Science Journal Classification (ASJC) codes

Keywords

Accesso al documento

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