Reversing Heritage Destruction Through Digital Technology: The Rekrei Project

Alfredo D'Angelo, Marta Massi

Risultato della ricerca: Contributo in libroChapter

Abstract

Digital technology has paved theway to a progressive disintermediation in many industries including the arts and cultural sector. This chapter examines the role of digital technology as ameans to reclaim the heritage that is being lost or destroyed, by illustrating the entrepreneurial case of Rekrei. Building on the disintermediation and value cocreation literatures, this chapter highlights how digital technology can change the way heritage is funded, produced and consumed, by enhancing customer participation and value co-creation. Managerial and policy implications emerged from this research.
Lingua originaleEnglish
Titolo della pubblicazione ospiteRediscovering Heritage Through Technology
EditorD Seychell, A Dingli
Pagine109-122
Numero di pagine14
Volume859
DOI
Stato di pubblicazionePubblicato - 2020

Serie di pubblicazioni

NomeSTUDIES IN COMPUTATIONAL INTELLIGENCE

Keywords

  • Consumer co-creation
  • Digital technology
  • Heritage

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