Rethinking B2B Networks through Digital Transformation and Value Co-Creation

In the current context, several exogenous and disruptive events have affected and continue to affect the global landscape. Among these, digital transformation (DT) has attracted increasing attention from scholars and practitioners due to the impact of new technologies, such as AI, on companies and society at large. Therefore, this paper aims to examine how DT impacts value co-creation in business-to-business (B2B) networks. A qualitative research method was employed, including 30 semi-structured interviews with key informants and secondary data analysis. The study reveals three key dimensions influenced and impacted by the DT: execution of activities, strategic adjustment of resource allocation, and redefinition of stakeholder roles. The research highlights the multifaceted impact of DT on B2B network. Its originality lies in identifying that three main value processes involved in value co-creation within business networks are affected by specific effects related to the three dimensions influenced by DT. Furthermore, the study provides a practical framework to guide managers in navigating technological transition and fostering value co-creation throughout their networks.