Retailing 4.0: The new Era of e-commerce in fast moving consumer goods

Edoardo Fornari*, Sebastiano Grandi, Daniele Fornari

*Autore corrispondente per questo lavoro

Risultato della ricerca: Contributo in rivistaArticolo in rivistapeer review


The arrival of the online channel has initiated a new cycle in competitiveness among retailers characterized by shoppers’ increasing nomadism around physical and digital touch points. The present work adopts a supply-side analytical approach to highlight drivers and perspectives of e-commerce development within the grocery sector. Research results emphasize that: (i) online-native retailers hold a well-established position of leadership worldwide and thus fundamentally influence e-grocery dynamics as a whole; (ii) the e-commerce channel is characterized by profit margins that are significantly lower than store-based channel ones. This represents the main limitation to online grocery sales growth, above all for offline-native retailers who maintain core business in their bricks & mortar stores.
Lingua originaleEnglish
pagine (da-a)77-90
Numero di pagine14
Stato di pubblicazionePubblicato - 2018


  • e-commerce p&amp
  • e-grocery
  • l
  • omni-channel retailing
  • on-line/off-line natives retailers


Entra nei temi di ricerca di 'Retailing 4.0: The new Era of e-commerce in fast moving consumer goods'. Insieme formano una fingerprint unica.

Cita questo