TY - UNPB
T1 - Retailers’ Strategies and Food Price Dynamics: Evidence from Dairy Scanner Data
AU - Castellari, Elena
AU - Moro, Daniele
AU - Sckokai, Paolo
AU - Platoni, Silvia
AU - 27257,
AU - FACOLTA', DI ECONOMIA E GIURISPRUDENZA
AU - agro-alimentare, PIACENZA - Dipartimento di Economia
AU - 32303,
AU - FACOLTA' DI SCIENZE AGRARIE, ALIMENTARI E AMBIENTALI
AU - PIACENZA, - Dipartimento di Scienze economiche e sociali - DISES
AU - FACOLTA', DI ECONOMIA E GIURISPRUDENZA
AU - FACOLTA' DI SCIENZE AGRARIE, ALIMENTARI E AMBIENTALI
AU - FACOLTA', DI ECONOMIA E GIURISPRUDENZA
AU - FACOLTA' DI SCIENZE AGRARIE, ALIMENTARI E AMBIENTALI
PY - 2016
Y1 - 2016
N2 - We investigate the impact of retailers’ strategies on dairy price dynamics. Using high frequency Italian scanner data for different dairy products, we compute a weekly drift-free price index, specific for product category, chain, and type of store. Exploiting the (unbalanced) panel data structure to control for unobservable strategies by chain, time, and type of store, we test if unobservables are statistically significant in influencing the inflation rate on each of the products covered by our analysis. In general chain and type-ofstore specific unobservables have a significant role in controlling price dynamics. Moreover, we identify the role of some observable strategic variables in controlling or in stimulating price inflation rates. Results show that the growth of Private Label (PL) market shares tend to slow down the upward price trend, while price promotions tend to be more effective if applied to National Brands (NBs). Policy implications for the potential role of retailers in controlling food inflation are drawn.
AB - We investigate the impact of retailers’ strategies on dairy price dynamics. Using high frequency Italian scanner data for different dairy products, we compute a weekly drift-free price index, specific for product category, chain, and type of store. Exploiting the (unbalanced) panel data structure to control for unobservable strategies by chain, time, and type of store, we test if unobservables are statistically significant in influencing the inflation rate on each of the products covered by our analysis. In general chain and type-ofstore specific unobservables have a significant role in controlling price dynamics. Moreover, we identify the role of some observable strategic variables in controlling or in stimulating price inflation rates. Results show that the growth of Private Label (PL) market shares tend to slow down the upward price trend, while price promotions tend to be more effective if applied to National Brands (NBs). Policy implications for the potential role of retailers in controlling food inflation are drawn.
KW - ECM models
KW - Food Price Dynamics
KW - GEKS index
KW - Retailers’ marketing mix
KW - ECM models
KW - Food Price Dynamics
KW - GEKS index
KW - Retailers’ marketing mix
UR - http://hdl.handle.net/10807/86444
M3 - Working paper
SN - 978-88-343-3272-6
BT - Retailers’ Strategies and Food Price Dynamics: Evidence from Dairy Scanner Data
PB - Vita e Pensiero
ER -