Retailers’ Digital Brand Activism (DBA): Embracing Risk to Create Value

Social Sciences

• Russian 75%
• Company 50%
• Consumers 50%
• Activism 50%
• Customer 25%
• Statement 25%
• Economic Recession 25%
• Sport 25%
• Support 25%
• Commitment 25%
• Subject 25%
• Decision 25%
• Example 25%
• Priority 25%
• Environment 25%
• Scenarios 25%
• Markets 25%
• Ukrainian 25%
• Communication 25%
• Attention 25%
• Social Inequality 25%

Economics, Econometrics and Finance

• Brand 100%
• Enterprise 50%
• Information 50%
• Customers 25%
• Economic Crisis 25%
• Market Concentration 25%
• Sales 25%
• Market 25%

Computer Science

• Social Media 50%
• External Environment 25%
• Economic Crisis 25%
• Contexts 25%
• Roles 25%
• Communication 25%