TY - JOUR
T1 - Reconsidering the multi-sports club business model: designing effective new strategies in the face of environmental changes
AU - Antoldi, Fabio
AU - Capelletti, Elisa
AU - Capelli, Chiara
PY - 2016
Y1 - 2016
N2 - Purpose – This paper aims to discuss the importance of reconsidering the business model in the
organizations, to ensure success over time. The paper lies on the analysis and development of the
strategies of ten “Societa` ” Canottieri’ – multi-sports clubs in Northern Italy.
Design/methodology/approach – The strategies of these clubs have been studied via detailed
interviews, as well as data and document analysis. Subsequently, two workshops with the management
of the clubs were carried out, to collect evidence of the challenges to their sustainability and to identify
possible strategies to overcome these challenges.
Findings – Drawing on Osterwalder’s Business Model Canvas framework and Demil et Lecocq’s
approach to business model (a Penrosian approach about the on-going dimension of change as a
permanent state of organization), the paper describes how recently emerging issues (external and
internal changes) have challenged the traditional business model of these clubs. Finally, authors
identify specific actions necessary to (re)create a new value proposition and to modify the sports clubs’
organization in the future, to assure sustainability and success.
Originality/value – Currently, business model analysis within contexts of (apparent) no economic
value creation still remains a relatively unexplored field. The paper describes an effective methodology
to implement the business model analysis into a group of independent non-profit organizations. To
implement this analysis, the authors adopted the model of Business Model Canvas, but using a
transformational and dynamic approach.
AB - Purpose – This paper aims to discuss the importance of reconsidering the business model in the
organizations, to ensure success over time. The paper lies on the analysis and development of the
strategies of ten “Societa` ” Canottieri’ – multi-sports clubs in Northern Italy.
Design/methodology/approach – The strategies of these clubs have been studied via detailed
interviews, as well as data and document analysis. Subsequently, two workshops with the management
of the clubs were carried out, to collect evidence of the challenges to their sustainability and to identify
possible strategies to overcome these challenges.
Findings – Drawing on Osterwalder’s Business Model Canvas framework and Demil et Lecocq’s
approach to business model (a Penrosian approach about the on-going dimension of change as a
permanent state of organization), the paper describes how recently emerging issues (external and
internal changes) have challenged the traditional business model of these clubs. Finally, authors
identify specific actions necessary to (re)create a new value proposition and to modify the sports clubs’
organization in the future, to assure sustainability and success.
Originality/value – Currently, business model analysis within contexts of (apparent) no economic
value creation still remains a relatively unexplored field. The paper describes an effective methodology
to implement the business model analysis into a group of independent non-profit organizations. To
implement this analysis, the authors adopted the model of Business Model Canvas, but using a
transformational and dynamic approach.
KW - Business development, Strategy, Strategic management, Business model, Environmental change, Multi-sports club
KW - Business development, Strategy, Strategic management, Business model, Environmental change, Multi-sports club
UR - http://hdl.handle.net/10807/101315
U2 - 10.1108/MBE-08-2016-0040
DO - 10.1108/MBE-08-2016-0040
M3 - Article
SN - 1368-3047
VL - 20
SP - 10
EP - 27
JO - Measuring Business Excellence
JF - Measuring Business Excellence
ER -