@article{55a40c2e032d40fbb9140287a3a78a9f,
title = "Recensione a Guercini, S. (2023). Marketing Automation and Decision Making: The Role of Heuristics and AI in Marketing. Cheltenham, UK: Edward Elgar Publishing, pp. 184.",
abstract = "[Ita:]N/A",
keywords = "recensione, recensione",
author = "Cinzia Castiglioni",
year = "2024",
doi = "10.1431/114943",
language = "Italian",
volume = "33",
pages = "685--686",
journal = "MICRO \& MACRO MARKETING",
issn = "1121-4228",
publisher = "Il Mulino publishing house",
}