Public and private dimensions in the identity-mission nexus: the BikeMi case

Maddalena Sorrentino*, Giancarlo Manzi*, Francesco Virili*

*Autore corrispondente per questo lavoro

Risultato della ricerca: Contributo in rivistaArticolo in rivistapeer review

Abstract

The paper investigates the management of multiple organisational identities in hybrid organisational contexts, or, more specifically, those characterised by a guiding vision (or mission) informed by both publicness and privateness. The exemplary case of a public bike-sharing service (BikeMi) born from the partnering of the Comune di Milano (City of Milan) with the business firm Clear Channel Italia (CCI), a subsidiary of a global media and advertising group, opens an insightful window to the identity-mission nexus. The study delivers preliminary evidence of the elements of materiality that help shape the organisational identity of CCI; the publicness and privateness of BikeMi; the symbiotic relationship between the normative (in terms of social impact and public accountability) and the utilitarian (in terms of business goals) dimensions of the CCI organisational identity; and the pragmatism of top management.
Lingua originaleEnglish
pagine (da-a)1-10
Numero di pagine10
RivistaIMPRESA PROGETTO
DOI
Stato di pubblicazionePubblicato - 2019

Keywords

  • publicness
  • public services
  • organisational identity

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