Processi e competenze di marketing delle medie imprese italiane: opportunità e limiti per la crescita

Annalisa Tunisini; Daniele Dalli

Processi e competenze di marketing delle medie imprese italiane: opportunità e limiti per la crescita

Annalisa Tunisini
, Daniele Dalli

Risultato della ricerca: Contributo in rivista › Articolo

Abstract

The paper is a synthesis of the introductory relationships to the 2006 Conference of the Italian Marketing Association devoted to study marketing strategies of Italian mid-sized manufacturing companies. The paper debates main organizational and marketing competences and processes of Italian midsized companies supporting companies' growing positioning in the international markets.

Titolo tradotto del contributo	[Autom. eng. transl.] Marketing processes and skills of medium-sized Italian companies: opportunities and limits for growth
Lingua originale	Italian
pagine (da-a)	13-27
Numero di pagine	15
Rivista	MERCATI E COMPETITIVITÀ
Stato di pubblicazione	Pubblicato - 2007

Keywords

MARKETING
MEDIE IMPRESE
ORGANIZZAZIONE

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title = "Processi e competenze di marketing delle medie imprese italiane: opportunit{\`a} e limiti per la crescita",

abstract = "The paper is a synthesis of the introductory relationships to the 2006 Conference of the Italian Marketing Association devoted to study marketing strategies of Italian mid-sized manufacturing companies. The paper debates main organizational and marketing competences and processes of Italian midsized companies supporting companies' growing positioning in the international markets.",

keywords = "MARKETING, MEDIE IMPRESE, ORGANIZZAZIONE, MARKETING, MEDIE IMPRESE, ORGANIZZAZIONE",

author = "Annalisa Tunisini and Daniele Dalli",

year = "2007",

language = "Italian",

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AU - Tunisini, Annalisa

AU - Dalli, Daniele

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KW - MARKETING

KW - MEDIE IMPRESE

KW - ORGANIZZAZIONE

KW - MARKETING

KW - MEDIE IMPRESE

KW - ORGANIZZAZIONE

UR - http://hdl.handle.net/10807/14154

M3 - Articolo

SN - 1826-7386

SP - 13

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JO - MERCATI E COMPETITIVITÀ

JF - MERCATI E COMPETITIVITÀ

ER -

Processi e competenze di marketing delle medie imprese italiane: opportunità e limiti per la crescita

Abstract

Keywords

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