The paper is a synthesis of the introductory relationships to the 2006 Conference of the Italian Marketing Association devoted to study marketing strategies of Italian mid-sized manufacturing companies. The paper debates main organizational and marketing competences and processes of Italian midsized companies supporting companies' growing positioning in the international markets.
|Titolo tradotto del contributo
|[Autom. eng. transl.] Marketing processes and skills of medium-sized Italian companies: opportunities and limits for growth
|Numero di pagine
|MERCATI E COMPETITIVITÀ
|Stato di pubblicazione
|Pubblicato - 2007
- MEDIE IMPRESE