Organizzare la memoria sportiva.“Coppi100”elafiguradiFausto Coppi negli archivi digitali della Rai.

Audiovisual archives play a pivotal role for the construction and spread of memory and identity wi-thin national communities. In particular, public service broadcasting, both in its linear and digitalways, is a relevant player in this process and sports history is one of the main fields where its fun-ction fully unfolds, through different genres, from the classic documentaries to the various hybridi-zations with information and entertainment. This article focuses on a recent case of consolidation ofmemory and imaginary of an Italian sport hero, that is the project “Coppi100”, released in 2019 onRaiPlay, the streaming platform of Italian public service broadcasting to celebrate 100 years of birthof the cycling champion; “Coppi100” is a digital journey through over one hundred of short digitalvideos retracing the life and the carrier of Fausto Coppi, from birth to death at only 40 years. “Cop-pi100” is a relevant case because it’s the first digital product of RaiPlay entirely thought and concei-ved for a digital consumption without any linear airing, highlighting how the role of sports historycould be crucial to experiment new paths of production and distribution. The figure of Coppi is alsopresent on digital archives of public service broadcasting through other programs, not only sports-related, such as historical documentaries, magazines, fiction.