Organizing and Integrating Marketing and Purchasing in Business Markets

Annalisa Tunisini

doi:10.1016/j.indmarman.2009.06.008

Organizing and Integrating Marketing and Purchasing in Business Markets

Annalisa Tunisini

Risultato della ricerca: Contributo in rivista › Articolo in rivista › peer review

28 Citazioni (Scopus)

Abstract

The article analyses the different organizational issues in the marketing and purchasing interfaces by an extensive analysis of the literature. It also introduces the special issue on “Organizing and Integrating Marketing and Purchasing in Business markets” edited by the authors.

Lingua originale	English
pagine (da-a)	851-856
Numero di pagine	6
Rivista	Industrial Marketing Management
Volume	38
DOI	https://doi.org/10.1016/j.indmarman.2009.06.008
Stato di pubblicazione	Pubblicato - 2009

Keywords

INTEGRATION
MARKETING
ORGANIZATION
PURCHASING

Accesso al documento

10.1016/j.indmarman.2009.06.008

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title = "Organizing and Integrating Marketing and Purchasing in Business Markets",

abstract = "The article analyses the different organizational issues in the marketing and purchasing interfaces by an extensive analysis of the literature. It also introduces the special issue on “Organizing and Integrating Marketing and Purchasing in Business markets” edited by the authors.",

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author = "Annalisa Tunisini",

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KW - INTEGRATION

KW - MARKETING

KW - ORGANIZATION

KW - PURCHASING

KW - INTEGRATION

KW - MARKETING

KW - ORGANIZATION

KW - PURCHASING

UR - http://hdl.handle.net/10807/14144

UR - http://www.sciencedirect.com/science/journal/00198501

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DO - 10.1016/j.indmarman.2009.06.008

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JO - Industrial Marketing Management

JF - Industrial Marketing Management

ER -

Organizing and Integrating Marketing and Purchasing in Business Markets

Abstract

Keywords

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