Organizing and Integrating Marketing and Purchasing in Business Markets

Annalisa Tunisini, Björn Sven Ivens, Catherine Pardo

Risultato della ricerca: Contributo in rivistaArticolo in rivistapeer review

28 Citazioni (Scopus)

Abstract

The article analyses the different organizational issues in the marketing and purchasing interfaces by an extensive analysis of the literature. It also introduces the special issue on “Organizing and Integrating Marketing and Purchasing in Business markets” edited by the authors.
Lingua originaleEnglish
pagine (da-a)851-856
Numero di pagine6
RivistaIndustrial Marketing Management
Volume38
DOI
Stato di pubblicazionePubblicato - 2009

Keywords

  • INTEGRATION
  • MARKETING
  • ORGANIZATION
  • PURCHASING

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