Online Reputation Management Systems for Healthcare Organizations

Claudia Dossena, Andrea Cioffi, Sorrentino Claudia, Amendola Paola

Risultato della ricerca: Contributo in rivistaArticolo in rivista

Abstract

Digital content is a key to decision-making for patients. Through a Web analysis and interviews, the study follows an exploratory analysis based on the 13 general hospitals in Milan (Italy). The analysis aims to develop a deeper understanding of how hospitals manage their online reputation, if and to what extent it is related to their visibility within the Web, and the role that social media play in defining Online Reputation in the healthcare sector.
Lingua originaleEnglish
pagine (da-a)1-14
Numero di pagine14
RivistaIADIS INTERNATIONAL JOURNAL ON WWW/INTERNET
Volume15
Stato di pubblicazionePubblicato - 2017

Keywords

  • Decision Making
  • Information Asymmetries
  • Online Reputation Management
  • Online Visibility
  • Social Media

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