Abstract
Can visibility and online reputation impact on medical tourism choices? How can hospitals gain this visibility within the
Web? Through a Web analysis of some well-known Italian hospitals, we develop an exploratory analysis. The study aims
to develop a deeper understanding of the role that online reputation and visibility within the Web can play on medical
journeys choices, in particular on domestic medical tourism. We found that visibility impacts on the ability of hospitals to
attract the interest also of geographically more distant users. However, we found also that the most common rankings of
online reputation (Google and QSalute ratings) don’t match with this attraction ability. Therefore, in the conclusion section
we illustrate an innovative project, Ihealthyou, a marketplace for tackling the cross-border health mobility and providing
patients with reliable easy access to high-quality medical care in Europe.
| Lingua originale | English |
|---|---|
| Titolo della pubblicazione ospite | proceedings of 15Th Intentational Conference ESociety 2017 |
| Pagine | 89-96 |
| Numero di pagine | 8 |
| Stato di pubblicazione | Pubblicato - 2017 |
| Evento | 5Th Intentational Conference ESociety 2017 - Budapest (Ungheria) Durata: 10 apr 2017 → 12 apr 2017 |
Convegno
| Convegno | 5Th Intentational Conference ESociety 2017 |
|---|---|
| Città | Budapest (Ungheria) |
| Periodo | 10/4/17 → 12/4/17 |
Keywords
- eHealthcare Strategies, online reputation, online visibility, attractivity, medical tourism