Online Corporate Reputation Management and IT: From Reactive to Proactive Organizations

Claudia Dossena, Alberto Francesconi

Risultato della ricerca: Contributo in libroChapter

Abstract

According to the Resource-Based View, the Corporate Reputation (CR) is seen as a core resource and a major factor in gaining competitive advantage. Thanks to the development of Web-based technologies, stakeholders can easily spread their own perspective about an organization, its products, services, brands, members and so forth, affecting its online CR. This work focuses on “online corporate reputation” and the exploitation of IT (Online Reputation Management Systems) to support the related management practices. Taking a pragmatic approach, the authors develop a case-study based on the experience developed by an Italian leading e-service provider
Lingua originaleEnglish
Titolo della pubblicazione ospiteTrends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions
EditorI Lee
Pagine206-228
Numero di pagine23
Stato di pubblicazionePubblicato - 2014

Keywords

  • online corporate reputation
  • web reputation management system

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