New factors in channel relationships

Risultato della ricerca: Contributo in libroChapter


The enormous changes under way in economic systems mean that traditional paradigms of analysis need to be reviewed. In particular, increasing maturity of consumption patterns, emergence of new purchasing models and repositioning of corporate groups are creating a more balanced division of functions within the channel value chain between manufacturing and distribution. Starting from these assumptions the aim of this study is to focus on major development trends in channel marketing, highlighting possible impacts on the competitive equilibrium between the various players involved.
Lingua originaleEnglish
Titolo della pubblicazione ospiteMarketing Channel Trends
Numero di pagine28
Stato di pubblicazionePubblicato - 2012


  • Negotiation
  • Trade Marketing


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