Abstract
The emergence of markets such as China opens new opportunities in the internationalization process. For companies, especially for small and medium sized enterprises, the international context is a challenge to be faced by mobilizing and sharing the resources and knowledge of other players. This is subject to establishing strategic relations, in both the internal and foreign markets, which affect the entire corporate supply chain.
This theme was investigated by means of a study of a sample of companies operating in or for the Chinese market. The work provides managerial implications based on an evolutionary model to understand firm behavior in international markets.
Lingua originale | English |
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Titolo della pubblicazione ospite | The Proceedings of AMS World Marketing Congress |
Pagine | 576-585 |
Numero di pagine | 10 |
Stato di pubblicazione | Pubblicato - 2011 |
Evento | AMS World Marketing Congress - Reims Durata: 20 lug 2011 → 23 lug 2011 |
Convegno
Convegno | AMS World Marketing Congress |
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Città | Reims |
Periodo | 20/7/11 → 23/7/11 |
Keywords
- China
- business model
- internationalization
- market policies