New challanges for the internationalization of firms. Italian companies in China: business models and market policies

Chiara Luisa Cantu', Elena Cedrola, Loretta Battaglia, Laura Gavinelli, Alessandra Tzannis

Risultato della ricerca: Contributo in libroContributo a convegno

Abstract

The emergence of markets such as China opens new opportunities in the internationalization process. For companies, especially for small and medium sized enterprises, the international context is a challenge to be faced by mobilizing and sharing the resources and knowledge of other players. This is subject to establishing strategic relations, in both the internal and foreign markets, which affect the entire corporate supply chain. This theme was investigated by means of a study of a sample of companies operating in or for the Chinese market. The work provides managerial implications based on an evolutionary model to understand firm behavior in international markets.
Lingua originaleEnglish
Titolo della pubblicazione ospiteThe Proceedings of AMS World Marketing Congress
Pagine576-585
Numero di pagine10
Stato di pubblicazionePubblicato - 2011
EventoAMS World Marketing Congress - Reims
Durata: 20 lug 201123 lug 2011

Convegno

ConvegnoAMS World Marketing Congress
CittàReims
Periodo20/7/1123/7/11

Keywords

  • China
  • business model
  • internationalization
  • market policies

Fingerprint

Entra nei temi di ricerca di 'New challanges for the internationalization of firms. Italian companies in China: business models and market policies'. Insieme formano una fingerprint unica.

Cita questo