New Business Development in Business Networks

Antonella La Rocca, Malena Havenvid

Risultato della ricerca: Contributo in libroChapter

Abstract

This chapter explores the issue of an outsider entering an existing business network in an interactive, interdependent and interconnected business world. Developing the new venture appears a ‘mission impossible’ as the new venture has no relationship in the relevant network or a tenuous one at best. The critical issue and major difficulty for the new company are to make established business actors perceive that there are good reasons to admit the new venture into the existing business network. The fate of the new venture, its acceptance by at least some other business actors, will largely depend on how the incumbents perceive the new company to affect their existing relational assets which result from past investments. In attempting to become a new node of a business relationship, the ‘management’ of the new venture has to address two issues. First, it has to find some actors interested in relating to the new venture and to engage them in developing the initial business relationships. Second, the new venture has to manage the networking that is combining the initial relationships with each other. The authors identify and discuss six spaces for action for new business ventures related to these two challenges.
Lingua originaleEnglish
Titolo della pubblicazione ospiteNo Business is an Island: Making Sense of the Interactive Business World
Pagine87-103
Numero di pagine17
Stato di pubblicazionePubblicato - 2017

Keywords

  • new venture, business network, relating, networking, developing initial relationships, interaction

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