Neuropsychological and emotional responsiveness in consumer decision-making

Michela Balconi

Neuropsychological and emotional responsiveness in consumer decision-making

Risultato della ricerca: Contributo in libro › Contributo a convegno

Abstract

N/A

Lingua originale	English
Titolo della pubblicazione ospite	Conference Manual of «The 4th International Conference on Neuroeconomics and Neuromanagement»
Pagine	4
Numero di pagine	1
Stato di pubblicazione	Pubblicato - 2014
Evento	The 4th International Conference on Neuroeconomics and Neuromanagement - Hangzhou Durata: 1 nov 2014 → 2 nov 2014

Convegno

Convegno	The 4th International Conference on Neuroeconomics and Neuromanagement
Città	Hangzhou
Periodo	1/11/14 → 2/11/14

Keywords

Consumer behavior
Emotion
Neuromarketing
decision-making

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@inproceedings{1b96b24c8f094c968f741656a46c3b54,

title = "Neuropsychological and emotional responsiveness in consumer decision-making",

abstract = "N/A",

keywords = "Consumer behavior, Emotion, Neuromarketing, decision-making, Consumer behavior, Emotion, Neuromarketing, decision-making",

author = "Michela Balconi",

year = "2014",

language = "English",

pages = "4",

booktitle = "Conference Manual of «The 4th International Conference on Neuroeconomics and Neuromanagement»",

note = "The 4th International Conference on Neuroeconomics and Neuromanagement ; Conference date: 01-11-2014 Through 02-11-2014",

}

TY - GEN

T1 - Neuropsychological and emotional responsiveness in consumer decision-making

AU - Balconi, Michela

PY - 2014

Y1 - 2014

N2 - N/A

AB - N/A

KW - Consumer behavior

KW - Emotion

KW - Neuromarketing

KW - decision-making

KW - Consumer behavior

KW - Emotion

KW - Neuromarketing

KW - decision-making

UR - http://hdl.handle.net/10807/64634

M3 - Conference contribution

SP - 4

BT - Conference Manual of «The 4th International Conference on Neuroeconomics and Neuromanagement»

T2 - The 4th International Conference on Neuroeconomics and Neuromanagement

Y2 - 1 November 2014 through 2 November 2014

ER -

Neuropsychological and emotional responsiveness in consumer decision-making

Abstract

Convegno

Keywords

OSS delle Nazioni Unite

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