TY - JOUR
T1 - Natural and Artificial Intelligence Interactions in Digital Networking: A Multilayer Network Model for Economic Value Creation
AU - Moro Visconti, Roberto
PY - 2024
Y1 - 2024
N2 - This study investigates the integration of natural intelligence (NI) and artificial intelligence (AI)
within traditional firms linked through a multilayer network framework. The research explores this central
question: How can the integration of NI and AI, facilitated by copula nodes, drive economic value
creation in digitized firms?
The paper combines theoretical and empirical results of the observed increments in cost-benefit
marginality linked with AI adoption by checking out testing in various domains such as manufacturing,
retailing, finance, etc. The performance of the model shows enhanced efficiency and decision-making, as
well as savings in costs. Copula nodes that connect multilayer networks blend NI with AI, boosting
overall value. Unlike existing studies, this framework operationalizes copula nodes to capture real-time
dependencies between human-driven and AI-driven processes, offering a comprehensive view of
economic value creation across digitized firms. A methodology section outlines the empirical validation
process conducted across multiple industries (manufacturing, retail, and finance), providing key insights
into efficiency, decision-making, and cost optimization.
The practical implications offer a strategic pathway for firms to enhance profitability and competitiveness
in the digital age. The results underscore the importance of strategically integrating AI with human
intelligence to maximize economic outcomes.
AB - This study investigates the integration of natural intelligence (NI) and artificial intelligence (AI)
within traditional firms linked through a multilayer network framework. The research explores this central
question: How can the integration of NI and AI, facilitated by copula nodes, drive economic value
creation in digitized firms?
The paper combines theoretical and empirical results of the observed increments in cost-benefit
marginality linked with AI adoption by checking out testing in various domains such as manufacturing,
retailing, finance, etc. The performance of the model shows enhanced efficiency and decision-making, as
well as savings in costs. Copula nodes that connect multilayer networks blend NI with AI, boosting
overall value. Unlike existing studies, this framework operationalizes copula nodes to capture real-time
dependencies between human-driven and AI-driven processes, offering a comprehensive view of
economic value creation across digitized firms. A methodology section outlines the empirical validation
process conducted across multiple industries (manufacturing, retail, and finance), providing key insights
into efficiency, decision-making, and cost optimization.
The practical implications offer a strategic pathway for firms to enhance profitability and competitiveness
in the digital age. The results underscore the importance of strategically integrating AI with human
intelligence to maximize economic outcomes.
KW - digital asset
KW - cost benefit analysis
KW - network
KW - digital asset
KW - cost benefit analysis
KW - network
UR - http://hdl.handle.net/10807/299057
U2 - 10.47852/bonviewJCBAR42024127
DO - 10.47852/bonviewJCBAR42024127
M3 - Article
SN - 3029-2697
VL - 2024
SP - 1
EP - 14
JO - Journal of Comprehensive Business Administration Research
JF - Journal of Comprehensive Business Administration Research
ER -