MeTag App and MeTag Analyze

Our review of the MeTag app and the MeTagAnalyze web app is based on an initial test project involving undergraduate students, and, later, its adoption as part of a mixed-methods longitudinal research project on the datafication of childhood and family life. We contextualise the value of media diaries as a research tool in phenomenological and user-centred research traditions, namely the Domestication of Technology approach and the constructivist mediatization research tradition. Based on our preliminary findings and these theoretical frameworks, we highlight the main methodological advantages of the MeTag app for researchers who aim for a nuanced understanding of media practices and communication repertoires within different contexts and across various timeframes.