Market-as-a-network: where business marketing makes the difference!

R. Bocconcelli; C. Cantù; A. Pagano; Annalisa Tunisini

doi:10.1007/s43039-024-00097-4

Market-as-a-network: where business marketing makes the difference!

R. Bocconcelli^*
, C. Cantù
, A. Pagano
, Annalisa Tunisini

^*Autore corrispondente per questo lavoro

University of Urbino

Risultato della ricerca: Contributo in rivista › Editoriale

Abstract

Introduction of a special issue focused on business marketing and business markets adopting the IMP perspective

Lingua originale	Inglese
pagine (da-a)	143-148
Numero di pagine	6
Rivista	Italian Journal of Marketing
Volume	2024
Numero di pubblicazione	2
DOI	https://doi.org/10.1007/s43039-024-00097-4
Stato di pubblicazione	Pubblicato - 2024

All Science Journal Classification (ASJC) codes

Marketing

Keywords

Network
business marketing

Accesso al documento

10.1007/s43039-024-00097-4

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title = "Market-as-a-network: where business marketing makes the difference!",

abstract = "Introduction of a special issue focused on business marketing and business markets adopting the IMP perspective",

keywords = "Network, business marketing, Network, business marketing",

author = "R. Bocconcelli and C. Cant{\`u} and A. Pagano and Annalisa Tunisini",

year = "2024",

doi = "10.1007/s43039-024-00097-4",

language = "English",

volume = "2024",

pages = "143--148",

journal = "Italian Journal of Marketing",

issn = "2662-3323",

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AU - Bocconcelli, R.

AU - Cantù, C.

AU - Pagano, A.

AU - Tunisini, Annalisa

PY - 2024

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N2 - Introduction of a special issue focused on business marketing and business markets adopting the IMP perspective

AB - Introduction of a special issue focused on business marketing and business markets adopting the IMP perspective

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U2 - 10.1007/s43039-024-00097-4

DO - 10.1007/s43039-024-00097-4

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SN - 2662-3323

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JO - Italian Journal of Marketing

JF - Italian Journal of Marketing

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ER -

Market-as-a-network: where business marketing makes the difference!

Abstract

All Science Journal Classification (ASJC) codes

Keywords

Accesso al documento

Altri file e collegamenti

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