TY - JOUR
T1 - Market-as-a-network: where business marketing makes the difference!
AU - Bocconcelli, R.
AU - Cantù, C.
AU - Pagano, A.
AU - Tunisini, Annalisa
PY - 2024
Y1 - 2024
N2 - Introduction of a special issue focused on business marketing and business markets adopting the IMP perspective
AB - Introduction of a special issue focused on business marketing and business markets adopting the IMP perspective
KW - Network
KW - business marketing
KW - Network
KW - business marketing
UR - https://publicatt.unicatt.it/handle/10807/312557
UR - https://www.scopus.com/inward/citedby.uri?partnerID=HzOxMe3b&scp=85207846809&origin=inward
UR - https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85207846809&origin=inward
U2 - 10.1007/s43039-024-00097-4
DO - 10.1007/s43039-024-00097-4
M3 - Editorial
SN - 2662-3323
VL - 2024
SP - 143
EP - 148
JO - Italian Journal of Marketing
JF - Italian Journal of Marketing
IS - 2
ER -