Market-as-a-network: where business marketing makes the difference!

R. Bocconcelli; C. Cantù; A. Pagano; Annalisa Tunisini

doi:10.1007/s43039-024-00097-4

Market-as-a-network: where business marketing makes the difference!

R. Bocconcelli, C. Cantù, A. Pagano, Annalisa Tunisini

Risultato della ricerca: Contributo in rivista › Editoriale in rivista / quotidiano

Abstract

Introduction of a special issue focused on business marketing and business markets adopting the IMP perspective

Lingua originale	English
pagine (da-a)	143-148
Numero di pagine	6
Rivista	Italian Journal of Marketing
Volume	2024
DOI	https://doi.org/10.1007/s43039-024-00097-4
Stato di pubblicazione	Pubblicato - 2024

Keywords

Network, business marketing

Accesso al documento

10.1007/s43039-024-00097-4

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title = "Market-as-a-network: where business marketing makes the difference!",

abstract = "Introduction of a special issue focused on business marketing and business markets adopting the IMP perspective",

keywords = "Network, business marketing, Network, business marketing",

author = "R. Bocconcelli and C. Cant{\`u} and A. Pagano and Annalisa Tunisini",

year = "2024",

doi = "10.1007/s43039-024-00097-4",

language = "English",

volume = "2024",

pages = "143--148",

journal = "Italian Journal of Marketing",

issn = "2662-3323",

publisher = "Springer International Publishing",

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TY - JOUR

T1 - Market-as-a-network: where business marketing makes the difference!

AU - Bocconcelli, R.

AU - Cantù, C.

AU - Pagano, A.

AU - Tunisini, Annalisa

PY - 2024

Y1 - 2024

N2 - Introduction of a special issue focused on business marketing and business markets adopting the IMP perspective

AB - Introduction of a special issue focused on business marketing and business markets adopting the IMP perspective

KW - Network, business marketing

UR - http://hdl.handle.net/10807/312557

U2 - 10.1007/s43039-024-00097-4

DO - 10.1007/s43039-024-00097-4

M3 - Editorial

SN - 2662-3323

VL - 2024

SP - 143

EP - 148

JO - Italian Journal of Marketing

JF - Italian Journal of Marketing

ER -

Market-as-a-network: where business marketing makes the difference!

Abstract

Keywords

Accesso al documento

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