Managing corporate communication: a cross-cultural approach

Rossella Chiara Gambetti (Editor), Stephen Quigley (Editor)

Risultato della ricerca: LibroOther report


The book provides a contemporary and cross-cultural outlook on corporate communication meant as both an academic discipline and a management function, hosting essays by some of the leading international scholars in the corporate communication field.
Lingua originaleEnglish
EditorePalgrave Macmillan
Numero di pagine514
ISBN (stampa)978-0-230-34802-8
Stato di pubblicazionePubblicato - 2012


  • corporate communication, management, intangible assets, competitive advantage


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