Managing corporate communication: a
cross-cultural approach

Rossella Chiara Gambetti; Stephen Quigley

Managing corporate communication: a cross-cultural approach

Rossella Chiara Gambetti (Editor), Stephen Quigley (Editor)

Risultato della ricerca: Libro › Other report

Abstract

The book provides a contemporary and cross-cultural outlook on corporate communication meant as both an academic discipline and a management function, hosting essays by some of the leading international scholars in the corporate communication field.

Lingua originale	English
Editore	Palgrave Macmillan
Numero di pagine	514
ISBN (stampa)	978-0-230-34802-8
Stato di pubblicazione	Pubblicato - 2012

Keywords

corporate communication, management, intangible assets, competitive advantage

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BT - Managing corporate communication: a cross-cultural approach

PB - Palgrave Macmillan

ER -

Managing corporate communication: a cross-cultural approach

Abstract

Keywords

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