Managing communication and business strategies for a better society: The issue of obesity prevention and digital therapeutics. Findings from a preliminary literature review

Alessandro Giannattasio, Andrea Sestino, Alessandro Peluso, Cesare Amatulli

Risultato della ricerca: Contributo in libroContributo a convegno

Abstract

This paper systematizes the body of knowledge related the issue of DTx for the treatment and prevention of obesity through a systematic review of the literature. Our goal is twofold: a) to identify the most promising discussion topics to date, and b) to prepare a research agenda for the future, which identifies the useful questions to be investigated for the construction of services based on DTx and the communicative inputs that optimize cognitive-behavioral therapies by making the visual interface of multi-channel digital platforms (e.g., web, mobile, notification app mobile) more effective in actively involving the patients, eventually guiding them towards virtuous and behaviors for the obesity prevention and treatment.
Lingua originaleEnglish
Titolo della pubblicazione ospiteProceedings of Sinergie – SIMA 2023 Management Conference: Rediscovering Local Roots and Interactions in Management, ISBN 978-88-94-7136-3-3.
Pagine1-5
Numero di pagine5
Stato di pubblicazionePubblicato - 2023
EventoSIMA (Società Italiana di Management) 2023 Management Conference: Rediscovering Local Roots and Interactions in Management, ISBN 978-88-94-7136-3-3. - Bari
Durata: 29 giu 202330 giu 2023

Convegno

ConvegnoSIMA (Società Italiana di Management) 2023 Management Conference: Rediscovering Local Roots and Interactions in Management, ISBN 978-88-94-7136-3-3.
CittàBari
Periodo29/6/2330/6/23

Keywords

  • digital therapeutics
  • obesity

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