TY - JOUR
T1 - Made in Italy”.The Italian contribution to the development of business marketing discipline and practices
AU - Bocconcelli, Roberta
AU - Grandinetti, Roberto
AU - Tunisini, Annalisa
PY - 2015
Y1 - 2015
N2 - The authors analyze the main contributions of Italian literature\r\nin the business-to-business field as it relates to the characteristics of the\r\nItalian industrial manufacturing system. Even if not directly labeled as business–\r\nto-business marketing, Italian and other scholars who have studied Italian business\r\nexperiences have largely faced the topic of business marketing management with\r\ninnovative approaches and distinctive benchmark examples. In particular, the analysis\r\nof the Italian contribution to business marketing relies on the specific nature\r\nof the Italian industrial structure as recognized by the international literature.\r\nIn this respect, the authors argue that three main areas of interest progressively\r\narose from the peculiarities of the Italian industrial system: industrial districts,\r\nsubcontractors/subcontracting relationships, and mid-sized manufacturing companies.\r\nThese three research topics have been thoroughly investigated by both Italian\r\nand international scholars. They analyze the contributions that Italian researchers\r\nprovided to advance business marketing discipline and practices.
AB - The authors analyze the main contributions of Italian literature\r\nin the business-to-business field as it relates to the characteristics of the\r\nItalian industrial manufacturing system. Even if not directly labeled as business–\r\nto-business marketing, Italian and other scholars who have studied Italian business\r\nexperiences have largely faced the topic of business marketing management with\r\ninnovative approaches and distinctive benchmark examples. In particular, the analysis\r\nof the Italian contribution to business marketing relies on the specific nature\r\nof the Italian industrial structure as recognized by the international literature.\r\nIn this respect, the authors argue that three main areas of interest progressively\r\narose from the peculiarities of the Italian industrial system: industrial districts,\r\nsubcontractors/subcontracting relationships, and mid-sized manufacturing companies.\r\nThese three research topics have been thoroughly investigated by both Italian\r\nand international scholars. They analyze the contributions that Italian researchers\r\nprovided to advance business marketing discipline and practices.
KW - BUSINESS MARKETING
KW - MADE IN ITALY
KW - BUSINESS MARKETING
KW - MADE IN ITALY
UR - https://publicatt.unicatt.it/handle/10807/68545
UR - https://www.scopus.com/inward/citedby.uri?partnerID=HzOxMe3b&scp=84944744447&origin=inward
UR - https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84944744447&origin=inward
U2 - 10.1080/1051712X.2015.1081013
DO - 10.1080/1051712X.2015.1081013
M3 - Article
SN - 1051-712X
SP - 161
EP - 196
JO - Journal of Business-to-Business Marketing
JF - Journal of Business-to-Business Marketing
IS - 22
ER -