Abstract
This contribution develops some considerations on the issue of intangible assets. It is
suggested to reconsider weight and value of tangible resources and to avoid considering
intangible assets as the unique sources to create competitive advantage of enterprise, even if
supremacy of intangible components is recognized.
| Titolo tradotto del contributo | [Autom. eng. transl.] But are tangible resources really that useless? |
|---|---|
| Lingua originale | Italian |
| pagine (da-a) | 1-9 |
| Numero di pagine | 9 |
| Rivista | IMPRESA PROGETTO |
| DOI | |
| Stato di pubblicazione | Pubblicato - 2018 |
Keywords
- marketing
- risorse intangibili
- risorse tangibili