Abstract
Abstract
The purpose of this paper is to examine how the visual and the verbal modes co-occur in text-based multimodal discourse. M. A. K. Halliday’s Systemic Functional Linguistics Theory (1978, 1985, 1994) and Kress and Van Leeuwen’s socio-semiotic approach to develop a grammar of visual communication (1996/2006) provide the theoretical and descriptive framework which I will apply to the analysis of a multimodal text from the Leaders section of The Economist magazine. It will be my main concern to investigate how the visual mode is used by the British magazine as a tool to introduce and comment on the verbal counterpart, which, by developing and elucidating what the image suggested, nurtures intersemiotic complementarity in discourse.
JEL Classification: M10, Z00, M00
Lingua originale | Inglese |
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pagine (da-a) | 1-202 |
Numero di pagine | 202 |
Rivista | Advances in Business Related Scientific Research Journal |
Volume | 2013 |
Stato di pubblicazione | Pubblicato - 2013 |
Pubblicato esternamente | Sì |
Keywords
- METAPHORS