L'editoria di moda dalla carta al digitale

The chapter examines the evolution of fashion magazines within the broader framework of fashion publishing, focusing on the impact of digital transformation. The study begins by defining fashion magazines, outlining their historical development, and emphasizing the role of photography and advertising in shaping their content. It highlights the dual nature of these publications: while they are cultural products crafted by journalists aiming for editorial autonomy, they are also commercial commodities reliant on fashion brands for advertising revenue, which compromises their independence. The chapter then explores the emergence of digital alternatives, such as fashion blogs and niche magazines, which have reshaped the fashion publishing landscape over the past decade. These new media formats challenge the traditional top-down communication model of print magazines, as social media platforms increasingly mediate interactions between fashion brands and consumers. The concluding section argues that digital transformation has redefined the editorial system by decentralizing content production, altering traditional intermediation processes, and forcing print magazines to innovate in response to the digital shift. Despite the crisis in traditional publishing, fashion magazines have demonstrated adaptability through new business models, online platforms, and alternative editorial practices.