Le elezioni europee sul web: campaigning 2.0?

Giovanna Mascheroni, Sara Minucci

Risultato della ricerca: Contributo in rivistaArticolo in rivistapeer review


the article discusses the findings of a study on the use of web 2.0 during the campaign for European Elections. The research was articulated in two phases: an analysis of candidates’ websites and use of web 2.0 tools, on the one hand, and the monitoring of the campaign in Facebook. Though a persisting divide in the distributions of parties and coalitions online, most candidates have integrated web 2.0 tools in their personal websites. It is seemingly a strategic appropriation and adaptation of web 2.0, resulting in an hybrid communication model, in between 1.0 and 2.0. The campaigning activity on social media, instead, seems innovative insofar as it enables a re-localization of previously centralized and nationally coordinated campaigns.
Titolo tradotto del contributo[Autom. eng. transl.] European elections on the web: campaigning 2.0?
Lingua originaleItalian
pagine (da-a)107-113
Numero di pagine7
RivistaComunicazione Politica
Stato di pubblicazionePubblicato - 2010


  • campagne elettorali online
  • comunicazione politica
  • elezioni europee
  • web 1.5


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