Le elezioni europee sul web: campaigning 2.0?

the article discusses the findings of a study on the use of web 2.0 during the campaign for European Elections. The research was articulated in two phases: an analysis of candidates’ websites and use of web 2.0 tools, on the one hand, and the monitoring of the campaign in Facebook. Though a persisting divide in the distributions of parties and coalitions online, most candidates have integrated web 2.0 tools in their personal websites. It is seemingly a strategic appropriation and adaptation of web 2.0, resulting in an hybrid communication model, in between 1.0 and 2.0. The campaigning activity on social media, instead, seems innovative insofar as it enables a re-localization of previously centralized and nationally coordinated campaigns.