L’analisi della customer satisfaction e del customer value nei mercati business

F Brancaccio; Daniela Corsaro; Annalisa Tunisini

L’analisi della customer satisfaction e del customer value nei mercati business

F Brancaccio, Daniela Corsaro, Annalisa Tunisini

Risultato della ricerca: Contributo in libro › Chapter

Abstract

The chapter analyses and discusses most important models used to study customer satisfaction and customer value in business markets. It then stresses points of strength and points of weaknesses of each of them and debates how to overcome difficulties in their implementation in business markets.

Titolo tradotto del contributo	[Autom. eng. transl.] The analysis of customer satisfaction and customer value in business markets
Lingua originale	Italian
Titolo della pubblicazione ospite	Teorie e applicazioni di Business Marketing. Comprendere i processi di mercato e modellare l’azione di management
Editor	ANNALISA TUNISINI
Pagine	28-62
Numero di pagine	35
Stato di pubblicazione	Pubblicato - 2008

Keywords

CUSTOMER VALUE
business markets
customer satisfaction
models

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BT - Teorie e applicazioni di Business Marketing. Comprendere i processi di mercato e modellare l’azione di management

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L’analisi della customer satisfaction e del customer value nei mercati business

Abstract

Keywords

Altri file e collegamenti

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