Abstract
In this article we discuss how commercials about food contribute to the construction of the concepts
of ‘healthy, natural and genuine food’. We analyze a corpus of interviews by identifying all
the passages in which consumers speak about products providing reasons for considering them
‘natural’ or ‘healthy’. By analyzing the argumentation schemes and by relating them to the multimodality
in the commercials, we describe the reasoning underlying consumers’ motivations.
| Titolo tradotto del contributo | [Autom. eng. transl.] The construction of consumer / patient preferences: the concept of 'healthy eating' in food product advertisements |
|---|---|
| Lingua originale | Italian |
| pagine (da-a) | 7-20 |
| Numero di pagine | 14 |
| Rivista | L'ANALISI LINGUISTICA E LETTERARIA |
| Volume | 24 |
| Stato di pubblicazione | Pubblicato - 2016 |
Keywords
- analisi multimodale del discorso
- argumentation schemes
- decision making
- decisione condivisa
- multimodal discourse analysis
- preferences
- preferenze
- schemi argomentali