Abstract
Despite the large literature that psychology has provided during the last 30
years about fiscal evasion, so far scarce attention has been given to social communication
campaigns on tax compliance. The present study aims to provide a first exploration
on the subject, with the objective of better understanding how social communication
campaigns might deal with the topic of tax compliance, using as a theoretical
background the Slippery Slope Framework. The exploration relies on qualitative methods,
and it is based on a semiotic approach in two steps: first, an analysis of the strategies
realized in two tv-ads promoted by the Italian Government in 2011 to contrast
tax evasion; second, an analysis of the reactions to the tv-ads as expressed by citizens in
social media (YouTube). Results discuss two main communicative strategies (ethical and
punitive) that can be adopted to approach tax evasion, coherently with the dimensions
of the Slippery Slope Framework.
Titolo tradotto del contributo | [Autom. eng. transl.] Social communication against tax evasion: a contribution from the perspective of tax psychology |
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Lingua originale | Italian |
pagine (da-a) | 321-346 |
Numero di pagine | 26 |
Rivista | Giornale Italiano di Psicologia |
DOI | |
Stato di pubblicazione | Pubblicato - 2014 |
Keywords
- PSICOLOGIA FISCALE