Abstract
Literature on relationship value is increasingly stressing the complexity of the concept in addition to the traditional economic view. Such complexity has been translated into five key features of relationship, which have shown to have important consequences for relationship management.
This paper is aimed at understanding the implications deriving from the 5 characteristics of relationship value and the way they can be managed. The study is based on 72 interviews in the Mikron Tool’s business network.
Titolo tradotto del contributo | [Autom. eng. transl.] Key features of Relationship Value and their Management |
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Lingua originale | Italian |
Titolo della pubblicazione ospite | Smart life. dall'innovazione tecnologica al mercato |
Pagine | N/A |
Numero di pagine | 12 |
Stato di pubblicazione | Pubblicato - 2013 |
Evento | Convegno Annuale Società Italiana di Marketing - Milano Durata: 3 ott 2013 → 4 ott 2013 |
Convegno
Convegno | Convegno Annuale Società Italiana di Marketing |
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Città | Milano |
Periodo | 3/10/13 → 4/10/13 |
Keywords
- management
- value