Italian Small and Medium enterprises in China. Relationships and cultural distances throughout the supply chain

Elena Cedrola; Loretta Battaglia; Chiara Luisa Cantu'; Laura Gavinelli; Alessandra Tzannis

Italian Small and Medium enterprises in China. Relationships and cultural distances throughout the supply chain

Elena Cedrola
, Loretta Battaglia
, Chiara Luisa Cantu'
, Laura Gavinelli
, Alessandra Tzannis

Risultato della ricerca: Contributo in libro › Contributo a conferenza

Abstract

The aims of the paper are: • To describe how Italian SMEs approach the Chinese market • To understand how Italian SMEs have changed their business model to face the Chinese challenge • To analyze how they collaborate with different business partners along the supply chain. This work presents empirical evidences related to 8 case studies belonging to a sample of 126 Italian SMEs operating in China. This research is part of a wider project that is financed by the Italian Ministry of University and Scientific Research (Prin 2007), and is based on the analysis of “Business models and market strategies for Italian SMEs to enter the Chinese market”. The methodology is organized in two steps: a quantitative research to gather general information on strategies and tactics that are adopted by Italian SMEs on the Chinese market, and a qualitative research to deepen the most significant managerial and marketing issues to succeed in China (strategies, co-operation, competences), by finding out best practices.

Lingua originale	Inglese
Titolo della pubblicazione ospite	Proceeding of the 26th IMP Conference
Pagine	1-26
Numero di pagine	26
Stato di pubblicazione	Pubblicato - 2010
Evento	Proceedings - 26th IMP Conference - Budapest (Ungheria) Durata: 1 set 2010 → 4 set 2010

Convegno

Convegno	Proceedings - 26th IMP Conference
Città	Budapest (Ungheria)
Periodo	1/9/10 → 4/9/10

OSS delle Nazioni Unite

Questo processo contribuisce al raggiungimento dei seguenti obiettivi di sviluppo sostenibile

SDG 8 Lavoro dignitoso e crescita economica
SDG 9 Imprese, innovazione e infrastrutture

Keywords

cultura e contesto di business internazionale
imprese italiane in CIna
internazionalizzazione imprese italiane
marketing internazionale interculturale
modello di business internazionale
relazioni di mercato e internazionalizzazione
relazioni di mercato e supply chain

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title = "Italian Small and Medium enterprises in China. Relationships and cultural distances throughout the supply chain",

abstract = "The aims of the paper are: • To describe how Italian SMEs approach the Chinese market • To understand how Italian SMEs have changed their business model to face the Chinese challenge • To analyze how they collaborate with different business partners along the supply chain. This work presents empirical evidences related to 8 case studies belonging to a sample of 126 Italian SMEs operating in China. This research is part of a wider project that is financed by the Italian Ministry of University and Scientific Research (Prin 2007), and is based on the analysis of “Business models and market strategies for Italian SMEs to enter the Chinese market”. The methodology is organized in two steps: a quantitative research to gather general information on strategies and tactics that are adopted by Italian SMEs on the Chinese market, and a qualitative research to deepen the most significant managerial and marketing issues to succeed in China (strategies, co-operation, competences), by finding out best practices.",

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author = "Elena Cedrola and Loretta Battaglia and Cantu', \{Chiara Luisa\} and Laura Gavinelli and Alessandra Tzannis",

year = "2010",

language = "English",

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booktitle = "Proceeding of the 26th IMP Conference",

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TY - GEN

T1 - Italian Small and Medium enterprises in China. Relationships and cultural distances throughout the supply chain

AU - Cedrola, Elena

AU - Battaglia, Loretta

AU - Cantu', Chiara Luisa

AU - Gavinelli, Laura

AU - Tzannis, Alessandra

PY - 2010

Y1 - 2010

N2 - The aims of the paper are: • To describe how Italian SMEs approach the Chinese market • To understand how Italian SMEs have changed their business model to face the Chinese challenge • To analyze how they collaborate with different business partners along the supply chain. This work presents empirical evidences related to 8 case studies belonging to a sample of 126 Italian SMEs operating in China. This research is part of a wider project that is financed by the Italian Ministry of University and Scientific Research (Prin 2007), and is based on the analysis of “Business models and market strategies for Italian SMEs to enter the Chinese market”. The methodology is organized in two steps: a quantitative research to gather general information on strategies and tactics that are adopted by Italian SMEs on the Chinese market, and a qualitative research to deepen the most significant managerial and marketing issues to succeed in China (strategies, co-operation, competences), by finding out best practices.

AB - The aims of the paper are: • To describe how Italian SMEs approach the Chinese market • To understand how Italian SMEs have changed their business model to face the Chinese challenge • To analyze how they collaborate with different business partners along the supply chain. This work presents empirical evidences related to 8 case studies belonging to a sample of 126 Italian SMEs operating in China. This research is part of a wider project that is financed by the Italian Ministry of University and Scientific Research (Prin 2007), and is based on the analysis of “Business models and market strategies for Italian SMEs to enter the Chinese market”. The methodology is organized in two steps: a quantitative research to gather general information on strategies and tactics that are adopted by Italian SMEs on the Chinese market, and a qualitative research to deepen the most significant managerial and marketing issues to succeed in China (strategies, co-operation, competences), by finding out best practices.

KW - cultura e contesto di business internazionale

KW - imprese italiane in CIna

KW - internazionalizzazione imprese italiane

KW - marketing internazionale interculturale

KW - modello di business internazionale

KW - relazioni di mercato e internazionalizzazione

KW - relazioni di mercato e supply chain

KW - cultura e contesto di business internazionale

KW - imprese italiane in CIna

KW - internazionalizzazione imprese italiane

KW - marketing internazionale interculturale

KW - modello di business internazionale

KW - relazioni di mercato e internazionalizzazione

KW - relazioni di mercato e supply chain

UR - http://hdl.handle.net/10807/16532

UR - http://www.impgroup.org

M3 - Conference contribution

SP - 1

EP - 26

BT - Proceeding of the 26th IMP Conference

T2 - Proceedings - 26th IMP Conference

Y2 - 1 September 2010 through 4 September 2010

ER -

Italian Small and Medium enterprises in China. Relationships and cultural distances throughout the supply chain

Abstract

Convegno

OSS delle Nazioni Unite

Keywords

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