Italian Small and Medium enterprises in China. Relationships and cultural distances throughout the supply chain

Chiara Luisa Cantu', Elena Cedrola, Loretta Battaglia, Laura Gavinelli, Alessandra Tzannis

Risultato della ricerca: Contributo in libroContributo a convegno


The aims of the paper are: • To describe how Italian SMEs approach the Chinese market • To understand how Italian SMEs have changed their business model to face the Chinese challenge • To analyze how they collaborate with different business partners along the supply chain. This work presents empirical evidences related to 8 case studies belonging to a sample of 126 Italian SMEs operating in China. This research is part of a wider project that is financed by the Italian Ministry of University and Scientific Research (Prin 2007), and is based on the analysis of “Business models and market strategies for Italian SMEs to enter the Chinese market”. The methodology is organized in two steps: a quantitative research to gather general information on strategies and tactics that are adopted by Italian SMEs on the Chinese market, and a qualitative research to deepen the most significant managerial and marketing issues to succeed in China (strategies, co-operation, competences), by finding out best practices.
Lingua originaleEnglish
Titolo della pubblicazione ospiteProceeding of the 26th IMP Conference
Numero di pagine26
Stato di pubblicazionePubblicato - 2010
EventoProceedings - 26th IMP Conference - Budapest (Ungheria)
Durata: 1 set 20104 set 2010


ConvegnoProceedings - 26th IMP Conference
CittàBudapest (Ungheria)


  • cultura e contesto di business internazionale
  • imprese italiane in CIna
  • internazionalizzazione imprese italiane
  • marketing internazionale interculturale
  • modello di business internazionale
  • relazioni di mercato e internazionalizzazione
  • relazioni di mercato e supply chain


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