Abstract
This paper explores the internationalization process of the Italian SMEs (small and medium enterprises), and aims to investigate their behaviour in the international contexts to ultimately outline general models able to optimize their peculiarities. The empirical study firstly examines 546 SMEs along their internationalization. The internationalization process is examined through its phases: decisions, marketing strategy, achievements and future perspectives. A second aim is to define sustainable paths for SMEs willing to expand successfully over the Country borders. It also proposes issues and managerial implications to be considered in the international development of Italian SMEs.
| Lingua originale | Inglese |
|---|---|
| Titolo della pubblicazione ospite | Proceedings of the 14th Biennal World Marketing Congress |
| Editore | Academy of Marketing Science |
| Pagine | 461-465 |
| Numero di pagine | 5 |
| ISBN (stampa) | 0-939783-14-2 |
| Stato di pubblicazione | Pubblicato - 2009 |
| Pubblicato esternamente | Sì |
Keywords
- empirical research
- internationalisation
- marketing
- sme
OSS delle Nazioni Unite
Questo processo contribuisce al raggiungimento dei seguenti obiettivi di sviluppo sostenibile
