Italian Small and Medium Enterprises abroad: current situation and future perspectives

Elena Cedrola, Loretta Battaglia, Alessandra Tzannis

Risultato della ricerca: Contributo in libroContributo a convegno

Abstract

This paper explores the internationalization process of the Italian SMEs (small and medium enterprises), and aims to investigate their behaviour in the international contexts to ultimately outline general models able to optimize their peculiarities. The empirical study firstly examines 546 SMEs along their internationalization. The internationalization process is examined through its phases: decisions, marketing strategy, achievements and future perspectives. A second aim is to define sustainable paths for SMEs willing to expand successfully over the Country borders. It also proposes issues and managerial implications to be considered in the international development of Italian SMEs.
Lingua originaleEnglish
Titolo della pubblicazione ospiteProceedings of the 14th Biennal World Marketing Congress
Pagine461-465
Numero di pagine5
Stato di pubblicazionePubblicato - 2009
Evento14th Biennal World Marketing Congress - AMS (Academy of Marketing Science) - Oslo
Durata: 22 lug 200925 lug 2009

Convegno

Convegno14th Biennal World Marketing Congress - AMS (Academy of Marketing Science)
CittàOslo
Periodo22/7/0925/7/09

Keywords

  • empirical research
  • internationalisation
  • marketing
  • sme

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