Is Disclosure Enough? An Examination of Home Insurance Contracts

Marta Massi; Harrison

Is Disclosure Enough? An Examination of Home Insurance Contracts

Marta Massi, Harrison

Università Cattolica del Sacro Cuore

Risultato della ricerca: Contributo in libro › Capitolo

Abstract

This paper makes an initial attempt to examine two product disclosure statements to ascertain what a typical consumer might understand, comprehend and learn from document. Through the use of insights and research in the fields of consumer behaviour and cognitive psychology, this paper provides an initial content analysis of these two PDS that takes into consideration a number of relevant theories (including processing capacity of the reader, framing, prospect theory, trust, branding, maintaining the status quo, the use of heuristics, expert opinion, and the optimism bias).

Lingua originale	Inglese
Titolo della pubblicazione ospite	Sustainable Development of Markets and Marketing Systems in a Globalized World: Proceedings of the 37th Macromarketing Conference
Editor	Michaela, Kleinaltenkamp, Michael, Layton, Roger Haase
Pagine	130-138
Numero di pagine	9
Stato di pubblicazione	Pubblicato - 2012

OSS delle Nazioni Unite

Questo processo contribuisce al raggiungimento dei seguenti obiettivi di sviluppo sostenibile

SDG 12 Consumo e produzione responsabili

Keywords

Product disclosure statement

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abstract = "This paper makes an initial attempt to examine two product disclosure statements to ascertain what a typical consumer might understand, comprehend and learn from document. Through the use of insights and research in the fields of consumer behaviour and cognitive psychology, this paper provides an initial content analysis of these two PDS that takes into consideration a number of relevant theories (including processing capacity of the reader, framing, prospect theory, trust, branding, maintaining the status quo, the use of heuristics, expert opinion, and the optimism bias).",

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AU - Harrison,

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BT - Sustainable Development of Markets and Marketing Systems in a Globalized World: Proceedings of the 37th Macromarketing Conference

A2 - Haase, Michaela, Kleinaltenkamp, Michael, Layton, Roger

ER -

Is Disclosure Enough? An Examination of Home Insurance Contracts

Abstract

OSS delle Nazioni Unite

Keywords

Altri file e collegamenti

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