This paper makes an initial attempt to examine two product disclosure statements to ascertain what a typical consumer might understand, comprehend and learn from document. Through the use of insights and research in the fields of consumer behaviour and cognitive psychology, this paper provides an initial content analysis of these two PDS that takes into consideration a number of relevant theories (including processing capacity of the reader, framing, prospect theory, trust, branding, maintaining the status quo, the use of heuristics, expert opinion, and the optimism bias).
|Titolo della pubblicazione ospite
|Sustainable Development of Markets and Marketing Systems in a Globalized World: Proceedings of the 37th Macromarketing Conference
|Michaela, Kleinaltenkamp, Michael, Layton, Roger Haase
|Numero di pagine
|Stato di pubblicazione
|Pubblicato - 2012
- Product disclosure statement