Is Disclosure Enough? An Examination of Home Insurance Contracts

Marta Massi, Harrison

Risultato della ricerca: Contributo in libroChapter


This paper makes an initial attempt to examine two product disclosure statements to ascertain what a typical consumer might understand, comprehend and learn from document. Through the use of insights and research in the fields of consumer behaviour and cognitive psychology, this paper provides an initial content analysis of these two PDS that takes into consideration a number of relevant theories (including processing capacity of the reader, framing, prospect theory, trust, branding, maintaining the status quo, the use of heuristics, expert opinion, and the optimism bias).
Lingua originaleEnglish
Titolo della pubblicazione ospiteSustainable Development of Markets and Marketing Systems in a Globalized World: Proceedings of the 37th Macromarketing Conference
EditorMichaela, Kleinaltenkamp, Michael, Layton, Roger Haase
Numero di pagine9
Stato di pubblicazionePubblicato - 2012


  • Product disclosure statement


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