Intermac. Sviluppare e mantenere un posizionamento internazionale in ambito business-to-business

Paolo Tarchioni; Annalisa Tunisini

Intermac. Sviluppare e mantenere un posizionamento internazionale in ambito business-to-business

Paolo Tarchioni
, Annalisa Tunisini

Risultato della ricerca: Contributo in rivista › Articolo

Abstract

The paper reports on a case study of a mid-sized mechanical company and its strategy of postioning on the international market. That company acts in business-to-business markets. The paper stresses the role played by the set of intra and inter-organizational relationships in supporting company's positioning.

Titolo tradotto del contributo	[Autom. eng. transl.] Intermac. Develop and maintain an international positioning in the business-to-business sector
Lingua originale	Italian
pagine (da-a)	99-111
Numero di pagine	13
Rivista	MERCATI E COMPETITIVITÀ
Stato di pubblicazione	Pubblicato - 2007

Keywords

CASO AZIENDALE
POSIZIONAMENTO

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title = "Intermac. Sviluppare e mantenere un posizionamento internazionale in ambito business-to-business",

abstract = "The paper reports on a case study of a mid-sized mechanical company and its strategy of postioning on the international market. That company acts in business-to-business markets. The paper stresses the role played by the set of intra and inter-organizational relationships in supporting company's positioning.",

keywords = "CASO AZIENDALE, POSIZIONAMENTO, CASO AZIENDALE, POSIZIONAMENTO",

author = "Paolo Tarchioni and Annalisa Tunisini",

year = "2007",

language = "Italian",

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AU - Tarchioni, Paolo

AU - Tunisini, Annalisa

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N2 - The paper reports on a case study of a mid-sized mechanical company and its strategy of postioning on the international market. That company acts in business-to-business markets. The paper stresses the role played by the set of intra and inter-organizational relationships in supporting company's positioning.

AB - The paper reports on a case study of a mid-sized mechanical company and its strategy of postioning on the international market. That company acts in business-to-business markets. The paper stresses the role played by the set of intra and inter-organizational relationships in supporting company's positioning.

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KW - POSIZIONAMENTO

KW - CASO AZIENDALE

KW - POSIZIONAMENTO

UR - http://hdl.handle.net/10807/14152

M3 - Articolo

SN - 1826-7386

SP - 99

EP - 111

JO - MERCATI E COMPETITIVITÀ

JF - MERCATI E COMPETITIVITÀ

ER -

Intermac. Sviluppare e mantenere un posizionamento internazionale in ambito business-to-business

Abstract

Keywords

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