Abstract
The paper reports on a case study of a mid-sized mechanical company and its strategy of postioning on the international market. That company acts in business-to-business markets. The paper stresses the role played by the set of intra and inter-organizational relationships in supporting company's positioning.
| Titolo tradotto del contributo | [Autom. eng. transl.] Intermac. Develop and maintain an international positioning in the business-to-business sector |
|---|---|
| Lingua originale | Italian |
| pagine (da-a) | 99-111 |
| Numero di pagine | 13 |
| Rivista | MERCATI E COMPETITIVITÀ |
| Stato di pubblicazione | Pubblicato - 2007 |
Keywords
- CASO AZIENDALE
- POSIZIONAMENTO