Abstract
The theme of the special issue is how firms develop and
manage their business relationships in the rapidly changing
global market environment. There is no doubt that fast
political changes, technological advancement and, not the
least the global pandemic, impose new issues and challenges
for B2B marketing. Businesses are challenged but also are
exposed to opportunities. The evolution of the contemporary
business environment worldwide confronts both marketing
scholars and practitioners with the need to re-examine how
the marketplace functions and how to deal with forthcoming
changes.
Lingua originale | English |
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pagine (da-a) | 1537-1540 |
Numero di pagine | 4 |
Rivista | THE JOURNAL OF BUSINESS & INDUSTRIAL MARKETING |
Volume | 2021 |
Stato di pubblicazione | Pubblicato - 2021 |
Keywords
- Interactions, relationships, networks