The theme of the special issue is how firms develop and manage their business relationships in the rapidly changing global market environment. There is no doubt that fast political changes, technological advancement and, not the least the global pandemic, impose new issues and challenges for B2B marketing. Businesses are challenged but also are exposed to opportunities. The evolution of the contemporary business environment worldwide confronts both marketing scholars and practitioners with the need to re-examine how the marketplace functions and how to deal with forthcoming changes.
|Numero di pagine
|THE JOURNAL OF BUSINESS & INDUSTRIAL MARKETING
|Stato di pubblicazione
|Pubblicato - 2021
- Interactions, relationships, networks