Interactions, relationships and networks in a changing business landscape

Antonella La Rocca, Fawaz Baddar ALHussan, Faten Baddar Al-Husan

Risultato della ricerca: Contributo in rivistaEditoriale in rivista / quotidiano

Abstract

The theme of the special issue is how firms develop and manage their business relationships in the rapidly changing global market environment. There is no doubt that fast political changes, technological advancement and, not the least the global pandemic, impose new issues and challenges for B2B marketing. Businesses are challenged but also are exposed to opportunities. The evolution of the contemporary business environment worldwide confronts both marketing scholars and practitioners with the need to re-examine how the marketplace functions and how to deal with forthcoming changes.
Lingua originaleEnglish
pagine (da-a)1537-1540
Numero di pagine4
RivistaTHE JOURNAL OF BUSINESS & INDUSTRIAL MARKETING
Volume2021
Stato di pubblicazionePubblicato - 2021

Keywords

  • Interactions, relationships, networks

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