TY - JOUR
T1 - Interactions, relationships and networks in a changing business landscape
AU - ALHussan, Fawaz Baddar
AU - La Rocca, Antonella
AU - Al-Husan, Faten Baddar
PY - 2021
Y1 - 2021
N2 - The theme of the special issue is how firms develop and
manage their business relationships in the rapidly changing
global market environment. There is no doubt that fast
political changes, technological advancement and, not the
least the global pandemic, impose new issues and challenges
for B2B marketing. Businesses are challenged but also are
exposed to opportunities. The evolution of the contemporary
business environment worldwide confronts both marketing
scholars and practitioners with the need to re-examine how
the marketplace functions and how to deal with forthcoming
changes.
AB - The theme of the special issue is how firms develop and
manage their business relationships in the rapidly changing
global market environment. There is no doubt that fast
political changes, technological advancement and, not the
least the global pandemic, impose new issues and challenges
for B2B marketing. Businesses are challenged but also are
exposed to opportunities. The evolution of the contemporary
business environment worldwide confronts both marketing
scholars and practitioners with the need to re-examine how
the marketplace functions and how to deal with forthcoming
changes.
KW - Interactions, relationships, networks
KW - Interactions, relationships, networks
UR - http://hdl.handle.net/10807/190241
M3 - Editorial
SN - 0885-8624
VL - 2021
SP - 1537
EP - 1540
JO - THE JOURNAL OF BUSINESS & INDUSTRIAL MARKETING
JF - THE JOURNAL OF BUSINESS & INDUSTRIAL MARKETING
ER -