Instant networking: when relationships are collapsing

Silvia Biraghi, Rossella Chiara Gambetti, R. V. Kozinets, M. Saucet

Risultato della ricerca: Contributo in libroContributo a convegno

Abstract

Gathering around the globe out of the blue around something, getting engaged for a while, mindless sharing, and making something meaningful but just in the instant seems to express the cultural vibe of our contemporary society. Current new forms of people aggregation gather and dissolve in the here and now through “instant networking” practices. These practices are based on immediate call to action, transient purpose, simple ways of both forming and dissolving, and ultimately leave behind no regrets or concerns after dismantling. In light of prior philosophical and psycho-social theoretical contributions we develop a conceptual framework depicting the nature and the dynamics of current instant networking practices of consumers, and critically discuss the implications of these new forms of consumer aggregations on our understanding of consumer culture. In conceptually framing instant networking we critically reflect on the collapse of relationality at individual, cultural, technological and ontological levels.
Lingua originaleEnglish
Titolo della pubblicazione ospiteN.A.
Pagine1-4
Numero di pagine4
Stato di pubblicazionePubblicato - 2017
Evento9th ICR (Interpretive Consumer Research) Workshop - Stockholm, Sweden
Durata: 26 apr 201729 apr 2017

Workshop

Workshop9th ICR (Interpretive Consumer Research) Workshop
CittàStockholm, Sweden
Periodo26/4/1729/4/17

Keywords

  • ASSEMBLAGE THEORY
  • CONSUMER RELATIONSHIPS
  • INSTANT NETWORKING
  • LIQUID CONSUMPTION
  • NETWORKED INDIVIDUALISM

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