Abstract
Gathering around the globe out of the blue around something, getting engaged for a while, mindless
sharing, and making something meaningful but just in the instant seems to express the cultural vibe
of our contemporary society. Current new forms of people aggregation gather and dissolve in the
here and now through “instant networking” practices. These practices are based on immediate call
to action, transient purpose, simple ways of both forming and dissolving, and ultimately leave
behind no regrets or concerns after dismantling. In light of prior philosophical and psycho-social
theoretical contributions we develop a conceptual framework depicting the nature and the dynamics
of current instant networking practices of consumers, and critically discuss the implications of these
new forms of consumer aggregations on our understanding of consumer culture. In conceptually
framing instant networking we critically reflect on the collapse of relationality at individual,
cultural, technological and ontological levels.
Lingua originale | English |
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Titolo della pubblicazione ospite | N.A. |
Pagine | 1-4 |
Numero di pagine | 4 |
Stato di pubblicazione | Pubblicato - 2017 |
Evento | 9th ICR (Interpretive Consumer Research) Workshop - Stockholm, Sweden Durata: 26 apr 2017 → 29 apr 2017 |
Workshop
Workshop | 9th ICR (Interpretive Consumer Research) Workshop |
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Città | Stockholm, Sweden |
Periodo | 26/4/17 → 29/4/17 |
Keywords
- ASSEMBLAGE THEORY
- CONSUMER RELATIONSHIPS
- INSTANT NETWORKING
- LIQUID CONSUMPTION
- NETWORKED INDIVIDUALISM