Innovating through craft. From happenstance to strategic culture

Ginevra Addis

doi:10.4337/9781839106132.00025

Innovating through craft. From happenstance to strategic culture

Ginevra Addis^*

^*Autore corrispondente per questo lavoro

Risultato della ricerca: Contributo in libro › Chapter

Abstract

This chapter analyzes the conflicting passage from the crafts labeled under the name arte popolare to the innovative artistic products of the Pop Art current (Italy vs USA), which had place in the Sixties, and the subsequent strategic culture adopted by Pop Art enterprise (Museums, Foundations, Archives, e.g., the Andy Warhol’s one).

Lingua originale	English
Titolo della pubblicazione ospite	The Artisan Brand. Entrepreneurship and Marketing in Contemporary Craft Economies
Pagine	209-225
Numero di pagine	17
DOI	https://doi.org/10.4337/9781839106132.00025
Stato di pubblicazione	Pubblicato - 2022
Pubblicato esternamente	Sì

Keywords

craftmanship

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10.4337/9781839106132.00025

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Innovating through craft. From happenstance to strategic culture

Abstract

Keywords

Accesso al documento

Altri file e collegamenti

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