Abstract
This chapter analyzes the conflicting passage from the crafts labeled under the name arte popolare to the innovative artistic products of the Pop Art current (Italy vs USA), which had place in the Sixties, and the subsequent strategic culture adopted by Pop Art enterprise (Museums, Foundations, Archives, e.g., the Andy Warhol’s one).
| Lingua originale | English |
|---|---|
| Titolo della pubblicazione ospite | The Artisan Brand. Entrepreneurship and Marketing in Contemporary Craft Economies |
| Pagine | 209-225 |
| Numero di pagine | 17 |
| Stato di pubblicazione | Pubblicato - 2022 |
| Pubblicato esternamente | Sì |
Keywords
- craftmanship