@book{97e9cbab268a4c3b8a7cb6d0ca6074e9,
title = "Influencers and Creators. Business, Culture and Practice",
keywords = "Influencers, Creators, Creator economy, Neoliberalism, Influencer marketing, Virtual influencers, Attention economy, Social media, Influencers, Creators, Creator economy, Neoliberalism, Influencer marketing, Virtual influencers, Attention economy, Social media",
author = "Rv Kozinets and U Gretzel and Gambetti, {Rossella Chiara}",
year = "2023",
language = "English",
isbn = "978-1-5297-6865-7",
publisher = "SAGE Publications Ltd",
address = "United Kingdom",
}