Industrial Marketing Organization and the IMP Approach: A Comparative Analysis

Bjorn Ivens; Catherine Pardo; Annalisa Tunisini

Industrial Marketing Organization and the IMP Approach: A Comparative Analysis

Bjorn Ivens, Catherine Pardo, Annalisa Tunisini

Risultato della ricerca: Contributo in libro › Contributo a convegno

Abstract

The paper discusses on the organizational issues concerning the marketing and the purchasing functions and stresses the need for the increasing integration and interaction between the two functions.

Lingua originale	English
Titolo della pubblicazione ospite	23rd Annual IMP Conference
Pagine	1-23
Numero di pagine	23
Stato di pubblicazione	Pubblicato - 2007
Evento	23th IMP Conference - Manchester Durata: 30 ago 2007 → 1 set 2007

Convegno

Convegno	23th IMP Conference
Città	Manchester
Periodo	30/8/07 → 1/9/07

Keywords

marketing
organization

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@inproceedings{911b01e791bb4defaf81a367bc05610d,

title = "Industrial Marketing Organization and the IMP Approach: A Comparative Analysis",

abstract = "The paper discusses on the organizational issues concerning the marketing and the purchasing functions and stresses the need for the increasing integration and interaction between the two functions.",

keywords = "marketing, organization, marketing, organization",

author = "Bjorn Ivens and Catherine Pardo and Annalisa Tunisini",

year = "2007",

language = "English",

pages = "1--23",

booktitle = "23rd Annual IMP Conference",

note = "23th IMP Conference ; Conference date: 30-08-2007 Through 01-09-2007",

}

TY - GEN

T1 - Industrial Marketing Organization and the IMP Approach: A Comparative Analysis

AU - Ivens, Bjorn

AU - Pardo, Catherine

AU - Tunisini, Annalisa

PY - 2007

Y1 - 2007

N2 - The paper discusses on the organizational issues concerning the marketing and the purchasing functions and stresses the need for the increasing integration and interaction between the two functions.

AB - The paper discusses on the organizational issues concerning the marketing and the purchasing functions and stresses the need for the increasing integration and interaction between the two functions.

KW - marketing

KW - organization

KW - marketing

KW - organization

UR - http://hdl.handle.net/10807/24879

UR - http://www.impgroup.org/paper_view.php?viewpaper=5881

M3 - Conference contribution

SP - 1

EP - 23

BT - 23rd Annual IMP Conference

T2 - 23th IMP Conference

Y2 - 30 August 2007 through 1 September 2007

ER -

Industrial Marketing Organization and the IMP Approach: A Comparative Analysis

Abstract

Convegno

Keywords

Altri file e collegamenti

Fingerprint

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