TY - JOUR
T1 - Impacts of non-GMO standards on poultry supply chain governance: Transaction cost approach vs resource-based view
AU - Ghozzi, Houda
AU - Ghozzi Khelifa, Houda
AU - Soregaroli, Claudio
AU - Boccaletti, Stefano
AU - Sauvée, Loïc
AU - Sauvee', Loic
PY - 2016
Y1 - 2016
N2 - Purpose – Following a negative attitude of consumers toward genetically modified organisms (GMOs) and the spaces left by the labeling legislation
on GMOs of different countries, some retailers and processors introduced their own non-GMO standards, with the intention of avoiding the presence
of GMOs in their products. This paper aims to understand how the implementation of these new retailer-driven standards affects governance
structures along the supply chain and the determinants of such change focusing on transaction cost approach (TCA) vs resource-based view (RBV).
Design/methodology/approach – The non-GMO introduction is investigated as a case study in the poultry industry of France and Italy. The case relies
on data primarily collected from interviews with the main actors at five stages of the supply chain from the retailer up to animal feed and crop production.
Findings – Findings indicate that the introduction of non-GMO products had different impacts on the transactions along the supply chain, generally
leading to more integrated relationships. Theoretical relevance depends on the observed transaction and the type of governance structure
considered. Interestingly, only RBV explains the shift toward hierarchical governance when this is observed.
Originality/value – This paper contributes to the empirical literature highlighting the upstream effects caused by the adoption of new standards.
On the theoretical side, building on Conner and Prahalad’s (1996) seminal work and leveraging on the concepts of opportunism, “potential” superior
knowledge and strategic importance of an activity, this research suggests a comparative framework for identifying governance structures and their
determinants under TCA and RBV.
AB - Purpose – Following a negative attitude of consumers toward genetically modified organisms (GMOs) and the spaces left by the labeling legislation
on GMOs of different countries, some retailers and processors introduced their own non-GMO standards, with the intention of avoiding the presence
of GMOs in their products. This paper aims to understand how the implementation of these new retailer-driven standards affects governance
structures along the supply chain and the determinants of such change focusing on transaction cost approach (TCA) vs resource-based view (RBV).
Design/methodology/approach – The non-GMO introduction is investigated as a case study in the poultry industry of France and Italy. The case relies
on data primarily collected from interviews with the main actors at five stages of the supply chain from the retailer up to animal feed and crop production.
Findings – Findings indicate that the introduction of non-GMO products had different impacts on the transactions along the supply chain, generally
leading to more integrated relationships. Theoretical relevance depends on the observed transaction and the type of governance structure
considered. Interestingly, only RBV explains the shift toward hierarchical governance when this is observed.
Originality/value – This paper contributes to the empirical literature highlighting the upstream effects caused by the adoption of new standards.
On the theoretical side, building on Conner and Prahalad’s (1996) seminal work and leveraging on the concepts of opportunism, “potential” superior
knowledge and strategic importance of an activity, this research suggests a comparative framework for identifying governance structures and their
determinants under TCA and RBV.
KW - Genetic modification
KW - Governance
KW - Meat industry
KW - Resource-based view
KW - Transaction costs
KW - Vertical integration
KW - Genetic modification
KW - Governance
KW - Meat industry
KW - Resource-based view
KW - Transaction costs
KW - Vertical integration
UR - http://hdl.handle.net/10807/91168
UR - http://dx.doi.org/10.1108/scm-03-2016-0089
U2 - 10.1108/scm-03-2016-0089
DO - 10.1108/scm-03-2016-0089
M3 - Article
SN - 1359-8546
VL - 21
SP - 743
EP - 758
JO - Supply Chain Management
JF - Supply Chain Management
ER -